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HindustanTimes Thu,31 Jul 2014

Social Media

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44% people who joined Twitter never posted a single tweet: report
Nisheeth Upadhyay, Hindustan Times
New Delhi, April 13, 2014
First Published: 22:01 IST(13/4/2014)
Last Updated: 21:04 IST(14/4/2014)
Twitter logo is displayed at the entrance of Twitter headquarters in San Francisco in California. AFP/Kimihiro Hoshino

With the 2014 poll battle riding high on social media buzz, the limelight has fallen on users that have become part of the world's largest vote.

While subscribers on Twitter are proving to be instrumental in mustering support for various political parties, a recent report by Twopcharts has shown that almost half of the global users do not engage with others on the website — they merely spectate.

A firm that monitors Twitter usage, Twopcharts said 44% of the total accounts have never posted a tweet. This, however, doesn't mean the accounts are dormant. "Forty-four per cent have never sent a tweet, which is not the same (as being dormant). Twitter can count users that don't tweet as active users when they log in to Twitter and read timelines… But for sure, a big part of the accounts that never tweeted are not showing any sign of life anymore and can indeed be considered dormant," Twopcharts told HT.

With nearly 982 million users on Twitter, the number of people who remain silent is too high. Twopcharts also said only 47% of the total users have submitted a profile image with their accounts. Those who have submitted a description are even fewer, at 24%.

While music artist Katy Perry is the most followed user on Twitter with more than 50 million followers, the firm pegs the average number of followers per existing account at 77. The average number of tweets sent per existing account is 442.

Twopcharts data also shows that 30% of accounts have sent between one and 10 tweets, and that only 13% of accounts have at least 100 tweets.

The microblogging website had recently come out with a list of best practices, answering common questions to help people understand its functions and policies better. Experts have in the past said some users were thrown off track by the 'confusing' layout of the website and decided not to be active. Twitter recently redesigned its layout which, many said, was aimed at making it easier for them to re-engage.


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