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HindustanTimes Mon,24 Nov 2014

Social Media

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How to win more 'likes' on Facebook photos
IANS
New York, April 28, 2014
First Published: 11:13 IST(28/4/2014)
Last Updated: 11:16 IST(28/4/2014)

Disappointed at less number of 'likes' on your selfie or a photo from your latest vacation on Facebook or Twitter? Now, there is a formula that can win more 'likes' online.

An Indian-American student at Massachusetts Institute of Technology, US, has devised a formula that tells how the contents of a photograph may predict its popularity online.

Computer student Aditya Khosla and his team scanned through 2.3 million Flickr photos to see which got the most views.

They then looked for correlations between the colour, composition and subject of an image and that picture's likelihood of missing 'likes'.

They found that "brassieres", "revolvers", "miniskirts", "bikinis" and "cups" have a strong positive impact on a photo's popularity.

"Some people have 10 friends, some have a thousand. Despite all these differences, it is interesting to see that the content of the image itself can be used to predict how popular an image is going to be," Khosla was quoted as saying in a Huffington Post report.

While underwear and dinnerware get more 'likes', objects like laptops, golf carts and space heaters had no takers.

Khosla suggested while posting a photo on social media, junk greenish and blue-gray hues as these colours "tend to be less popular".

The researchers' algorithm suggests colours like aqua, bright red, navy and chartreuse.

"Open scenes with little activity tend to be unpopular," he said.

The new findings can help create software that would let users edit their photos to make them more appealing, the report added.


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