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HindustanTimes Sun,20 Apr 2014

Social Media

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Mobile more important to Twitter than Facebook
ANI
Washington, February 12, 2014
First Published: 14:54 IST(12/2/2014)
Last Updated: 14:57 IST(12/2/2014)

Usage of social networking sites like Twitter and Facebook reportedly depends on mobile experience , with smartphones working more in favour of the microblogging site than the latter.


Nielsen's new US Digital Consumer Report revealed that 85% of Twitter usage occurs on mobile devices, compared to 57 % of Facebook usage.

According to Mashable, the data shows that it is even more important for Twitter to deliver a compelling mobile experience.

The data pointed that despite Facebook users spending more time on the platform, Twitter's smartphone app is getting more mileage in the long run, with users spending more than 3 hours monthly on it compared to half an hour on its desktop version.


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