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HindustanTimes Wed,17 Sep 2014

Social Media

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Now, Twitter on mobiles without Internet
Reuters
New York, December 06, 2013
First Published: 23:25 IST(6/12/2013)
Last Updated: 23:28 IST(6/12/2013)

Twitter Inc is tying up with a Singapore-based startup to make its 140-character messaging service available to users in emerging markets who have entry-level mobile phones that cannot access the Internet.

U2opia Mobile, which has a similar tieup with Facebook Inc, will launch its Twitter service in the first quarter of next year, chief executive and co-founder Sumesh Menon said.

Users will need to dial a simple code to get a feed of the popular trending topics on Twitter, he said.

More than 11 million people use U2opia’s Fonetwish service, which helps access Facebook and Google Talk on mobile without a data connection.

Twitter, which boasts of about 230 million users, held a successful IPO last month that valued the it at around $25 billion (about `1.56 lakh crore).

U2opia uses a telecom protocol named USSD, which does not allow viewing of pictures, videos or other graphics.


Appoints first woman board member
Washington: Twitter has finally hired a woman, former Pearson Plc CEO Marjorie Scardino, 66, to its board after being criticised for having lack of diversity in the staff days before filing for its public debut.ANI


Pushes targeted advertising
San Francisco: Twitter has launched a new form of targeted advertising, called “tailored audiences”,  allowing companies to deliver “promoted tweets” to customers who show interest in the brand through the Web.  AFP


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