HindustanTimes Thu,23 Oct 2014

Social Media

Twitter adding promoted account tweets to timelines on desktop
Washington, March 14, 2014
First Published: 15:47 IST(14/3/2014)
Last Updated: 15:52 IST(14/3/2014)

Twitter will soon add another feature to its timeline on desktop to generate more revenue.

The new feature, Promoted accounts, will enable users to promote their tweets which will have a follow button embedded directly in them.

According to TechCrucnh, Promoted Accounts already appear officially in three different places: in the margin of the Timeline on desktop, in users' Timelines when accessed on mobile devices, and (most recently) in search results.

These three, along with Promoted Tweets and Promoted Trends, helped Twitter generate 595 million dollars in advertising revenue in 2013, the report added.

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