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HindustanTimes Sun,31 Aug 2014

Social Media

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Twitter’s tech for ad-targeting
Reuters
San Francisco, April 18, 2013
First Published: 22:49 IST(18/4/2013)
Last Updated: 22:50 IST(18/4/2013)

Twitter on Wednesday unveiled a new tool that allows marketers to disseminate targeted messages based on the content of users’ tweets, a technology that could help elevate Twitter’s effectiveness as an advertiser to a rarefied level demonstrated only by digital advertising leaders like Google.

The fast-growing social networking company, which has 200 million users around the world, hailed its new tool as something of a technological breakthrough: the new tool allows marketers using Twitter to delve into the content of a user’s tweets to show the most relevant ads.


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