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HindustanTimes Sun,20 Apr 2014

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YouTube lets mobile users skip adds
AFP
August 23, 2012
First Published: 13:00 IST(23/8/2012)
Last Updated: 13:05 IST(23/8/2012)
Youtube

Mobile users watching YouTube videos on their portable devices will soon be able to skip the ads, just like desktop viewers can.

On Wednesday, August 22, YouTube announced that TrueView, the format introduced in 2012 that enables desktop YouTube viewers to skip ads they don't like after five seconds, will be coming to mobile devices.

This announcement is the latest in a series of changes that Google have made to YouTube mobile, including introducing promoted video ads (based on viewers' searches) and in-stream ads (15 second pre-roll ads) last November.


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