China's Google, Baidu has reportedly launched an app preview service to its users allowing them to preview mobile apps without needing to install them first.
Baidu's free Light App platform will run other apps, giving users a chance to access them without having to install them first and help lesser known apps get visibility.
Baidu's chief executive Robin Li said that the traditional app store model has a fundamental flaw because it only benefits a few popular apps, while a huge number of small developers are finding it hard to survive, BBC reports.
Li explained that only a few hundred apps, which make up just 0.1% of the apps available, made up 70 % of all downloads.
The report added Li saying that the Light App would provide exposure to 'low frequency' apps, which a user might need to use only occasionally.
Developers of these less popular apps would still earn revenue through adverts within their app or through downloads .