HindustanTimes Wed,26 Nov 2014

Web Service Reviews

Google adds unsubscribe option to promotional e-mails
Washington, February 25, 2014
First Published: 13:12 IST(25/2/2014)
Last Updated: 13:15 IST(25/2/2014)

Google is reportedly adding an unsubscribe button to Gmail to help users stay clear of unwanted promotional messages.

The unsubscribe button is said to automatically appear in the header of emails that it perceives as unwanted messages from marketers.

According to the Verge, clicking the button won't lead one through the marketers' standard unsubscribe dialogue though, it will instead have Google send an automated email to the marketer requesting that it removes the user from future mailings.

Google's unsubscribe option began to roll out soon after the company announced the new feature at an event last week.

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