Screenshot of the website VineTune. Photo: AFP
A new website is creating music videos for new artists by stitching together the six-second video clips that appear on Twitter's video-sharing service Vine.
Called VineTune, the website (which requires Chrome 24, Safari 6, IE 10 or Opera 12 to run), is an experiment set up by designers from London ad agency Beattie McGuinness Bungay and aims to create full-length music videos for little-known bands by pulling in various Vine videos.
Each month VineTune will select a relatively unknown artist and create a music video using the VineTune system. The first artists to get the video treatment were Masters of France with their song "Flexin."
Basically the system works along the following lines: the team at VineTune selects a certain word from each line in the song, then the system searches Twitter for that particular word appearing as a hashtag along with a Vine web address. This content is then pulled into the video and repeated for each line in the song, eventually creating a full-length video.
Due to the automated nature of the system, and the nature of the internet, some of the clips in the video for "Flexin" are not suitable for work; as the VineTune team says on their site, "Don't blame us, blame the internet."
Users of Vine can take part in the experiment, and potentially see their short clip become part of a music video, by clicking "play" on the home page of vinetune.com then selecting "add your Vine" at the bottom of the screen and obeying the instructions, including tweeting their clip with the hashtag "#Vinetune."
See the VineTune video for "Flexin" at: http://www.vinetune.com
Vine, which allows Twitter users to share six-second videos directly on the site, launched back in January this year. The first-ever clip shared via this medium was of Twitter CEO Dick Costolo showing how to make a steak tartare and recently a six-second teaser for "The Wolverine" was released using Vine.