Aamir's Satyamev Jayate triggers save girl child campaign

  • Roshmila Bhattacharya, Hindustan Times, Mumbai
  • |
  • Updated: Jun 26, 2012 14:46 IST
  • Aamir Khan

    Aamir Khan's Satyamev Jayate has been widely appreciated by masses as well as people from film fraternity.

  • Aamir Khan

    Bollywood actor Aamir Khan interacts with media in Mumbai on Sunday after good response of his television show Satyamev Jayate.(PTI)

  • Satyamev Jayate

    The show was telecast in over 100 countries around the world, but sadly, not in Karnataka.

  • Satyamev Jayate

    Aamir Khan has admitted he was quite nervous about his TV debut.

  • Aamir Khan

    Aamir Khan said he was not bothered about the TRP's of the show but was afraid if he would be able to emotionally connect with ...

  • Aamir Khan

    Aamir Khan's debut show Satyamev Jayate was all about the common man.

  • Satyamev Jayate

    The music of the show was composed by Ram Sampath and lyrics were penned by Prasoon Joshi.

  • Satyamev Jayate

    The show was simulcast in eight languages across all key channels of the Star network - Star Plus, Star Pravah, Star Jalsha, Star Utsav, Asianet, ...

  • Satyamev Jayate

    Satyamev Jayate is Aamir Khan's first reality show which creates history by becoming the first ever programme to go live simultaneously on a private channel ...

  • Satyamev Jayate

    Aamir Khan speaks during a press conference to promote his upcoming television show Satyamev Jayate.

The United Nations Office for Project Services and the Ministry of Health have come together for a campaign against prenatal sex determination tests. Two 60-second TV films and two radio spots are expected to start airing in about two weeks. This marks the comeback of ace cinematographer-director Ashok Mehta who has been battling cancer. Satyaprakash Gupta is the associate director.

Music director Nikhil Kamath says that Aamir Khan’s talk show, Satyamev Jayate, whose first episode focused on female foeticide and, through a sting operation exposed illegal sex determination clinics, could have been the trigger for this Save The Girl Child campaign.

“Aamir’s show is aired on Doordashan and reaches the interiors. Suddenly, everyone has woken up to the issue. That includes the UN and our government,” he says.

Nikhil has composed three songs for the films produced by Delhi-based company, Suraj Johnson Productions and leading ad agency, R.K. Swamy. One of them, Ladka Hi Kyun, Ladki Kyun Nahin sung by Javed Ali and Anee Chatterjee is set in a college canteen and starts with a student saying, ‘Kal ka TV show dekha? Har koi beta hi kyun chahta hai? (Did you watch yesterday’s TV show, why does everyone want a boy?)’

“That could be a reference to Aamir’s show and the setting is a deliberate move to get young people involved,” he says. “Javed and Anee’s radio jingle, Yuva Soch Ne Diya Hai is also very youth-oriented.”

Another song, Betiya, moved Shankar Mahadevan so much that he sang the radio jingle for free. The second TV film about a father confessing to his daughter who has just won a scholarship in the US that he was under pressure to abort her, has only Nikhil’s background score with a voice-over by a Bollywood celebrity. Aishwarya Rai Bachchan and Lara Dutta are some of the names on the list.

“It’s great that Suraj Kumar (proprietor Suraj Johnson Productions) has roped in Ashok Mehta and A-list Bollywood technicians for a government public health campaign that enhances the quality and grabs eyeballs,” says Nikhil. “The films may be aired in theatres too.”
 

also read

Aamir plans season 2 of Satyamev Jayate

blog comments powered by Disqus