Megastar Amitabh Bachchan on Tuesday morning rang the bell at the Bombay Stock Exchange as part of the promotions of Yudh, a TV show which marks his debut in the fiction space on the small screen.
Dressed in a formal suit, the Big B rang the bell at 9.15 a.m.Read: You can never stop learning from Big B, says his Yudh son
The actor, who essays the role of real estate giant Yudhisthir Sikarwar lists, owner Shanti Constructions Pvt. Ltd., even listed the fictional company on BSE as a promotional move.
"The listing is only for today," a source said.
Amitabh lit the welcome lamp along with N.P. Singh, CEO, Multi-Screen Media; Ashish Kumar Chauhan, managing director and CEO, BSE Ltd and Sudhakar Rao, chairman, BSE Institute Limited.
As the countdown to the start of trading began and as soon as the electronic clock struck, the 71-year-old rang the bell amongst huge cheers.
Read: Amitabh Bachchan unveils much-awaited poster of his first fiction TV series Yudh
He even revealed the striking poster of Yudh, which follows the life of Yudhishthir, a real estate baron, who has recently been diagnosed with a degenerative neurological disorder.
The show's story traces his journey, his struggle with his collapsing health, his battle with business rivals and his complicated family equations.