Anchor-actor Cyrus Sahukar, who will host the fourth season of India's Got Talent, says the reality show has "created job opportunities for participants" and given a new lease of life to dying art forms.
He says the winner of the first season, Price Dance Group, is a good example of that.
"I have personally done around a 100 shows with people who started with India's Got Talent. You don't realise that they are very popular with their acts. I have done around 50 dance shows with the Prince Dance Group," Cyrus told IANS.
He added that the pariticipants may not be seen on screen often, "but they are doing shows and live events," and added that their participation in the show has "created job opportunities for them because others get to see their talent."
The 33-year-old also feels India's Got Talent is a great platform for any kind of talent including, the dying arts.
"There are lots of regional art forms that are fast disappearing, but they have got a paltform through the show. Other shows are limited to dance and entertainment. It is about just the artists," he said.
He was offered to anchor the show in the previous seasons as well, but could not do so because of other commitments.
Travelling for the show was fun, says Cyrus.
"For me, it was very interesting to go to all the smallest towns and cities. When will I get a chance to witness our country for what it really is and witness the talent and the love?" he said.
He believes it is important to make money out of a talent to keep it alive.
"Your talent is great but until it becomes a profession for you, it becomes difficult for you to keep it alive. Ideally, what happens is that your talent gets monetised and you actually get a job out of that," Cyrus said.
Asked, what is Cyrus' unique talent that can make him win the show, he joked saying, "I will sing a song and then scare the judges with my break dance which will lead them to be in hospital and I think I will be publicly removed from television forever."