Skyfall heats up race to Indian TV

Skyfall: The latest 007 instalment Skyfall is set to be the most successful James Bond movie in the 50-year history of the franchise and is predicted to rake in more than 1 billion dollars at the box office.


In India, the race to the TV premiere is mostly run by Bollywood films. The logic is simple: a film that makes big money at the box office — Jab Tak Hai Jaan (2012) or Ek Tha Tiger (2012), for instance — will also generate high TV ratings. Now, however, with the market increasingly receptive towards foreign productions, the demand for new Hollywood films has seen a rapid increase.

The latest James Bond film, Skyfall (the 2012 film which premieres today, October 27, at 1 pm and will be screened again at 9 pm on Sony Pix) was one of the biggest grossers among Hollywood films last year. In fact, the Sam Mendes-directed film, starring Daniel Craig as secret agent 007, set the record for the second-highest opening weekend for a Hollywood film in India (`27.5 cr reportedly) when it released here in November 2012. Add to that list the two previous James Bond films — Quantum of Solace (2008) and Casino Royale (2006) — and The Amazing Spiderman (2012), which also had remarkable box-office opening figures. Earlier, the 2009 sci-fi film, Avatar, got record sponsorship deals for its TV premiere in 2011.

Skyfall won several awards, including Best British Film at the BAFTA, besides an Oscar and a Golden Globe for the title track, for singer Adele. In the film, a former agent, Raoul Silva (Javier Bardem), attacks MI6 and tries to discredit M (Judi Dench).   

The writer travelled to see the Bond In Motion exhibition as a guest of Sony Pix

 

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