Jammu and Kashmir government has said it is keen to restore the tourism glory of the state and encourage its "vast potential" in adventure tourism.
"The government has taken effective steps for the holistic development of tourism sector in the state. We are keen to restore the tourism glory of the state and showcase its vast potential in adventure tourism," Tourism Minister Ghulam Ahmad Mir said after inaugurating a state-of-the-art ski lift here yesterday.
Adventure tourism holds great potential to generate jobs for the state's people, especially the youth, he said, adding that it should also receive focused attention along with conventional and pilgrim tourism.
The government is adding adventure attractions for tourists at various destinations in the state.
"The trained and skilled human resource of the state could take a lot of benefit from the adventure tourism industry," he added.
Mir cautioned against illegal constructions at any tourist resort, saying the government stands for balanced development as well as conservation of environment and ecology of the state.
"Infrastructural development in sync with the ecology and environment is need of hour," he said.
The minister also inaugurated a ski rescue base and a ski heli port and laid the foundation of a Tourist Information Centre.
Latest technology has been adopted in the construction of the ski lift. It has a length of 450 meters, with a passenger capacity of 720 skiers per hour and has been completed at a cost of Rs. 1.70 crore.
The tourism minister also said the Tourism Department, in collaboration with Winter Games of India, is holding a four-day national level Junior and Sub Junior Skiing
Championship at Gulmarg from February 11.