London has scored the title of Ultimate Sports City 2014 in a ranking that looks at the world’s best cities for hosting sporting events. It’s the second consecutive time that the British capital has taken the title in SportsBusiness International's Ultimate Sports Cities Awards. It is not a particularly surprising win with the city coming off a successful 2012 Olympic Games.
The ranking is compiled every two years by the group, which specializes in the business of sports.
In addition to being named the overall winner, London also took awards in categories like Best Hosting, Best Public Sports Interest, and Best Marketing and Branding.
Auckland, New Zealand also emerged a big winner in the 2014 edition of the awards, taking four awards including Best Sports City in the category of medium population; Best Legacy; Best Security and Best Home-Grown Event for its two-day rugby tournament, the Auckland NRL Nine.
Cities are evaluated based on sporting events between 2010 to 2018, as well as factors like venues, transport and infrastructure, accommodation, event strategy, government and public support, legacy, quality of life, security and marketing.
Here is the complete list of winners:
Ultimate Sports City (overall winner) - London
Best Sports City (extra large population) – New York
Best Sports City (large population) - Melbourne
Best Sports City (medium population) - Auckland
Best Sports City (small population) - Calgary
Best Hosting - London
Best Venues - Melbourne
Best Transportation - Berlin
Best Accommodation - Istanbul
Best Event Strategy - Melbourne
Best Legacy - Auckland
Best Quality of Life - Vancouver
Best Public Sports Interest - London
Best Security - Auckland
Best Marketing and Branding - London
Best Home-Grown Event - Auckland NRL Nine
Best Newcomer – Kazan, Russia