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Paramount Pictures to build hotels

travel Updated: May 16, 2012 16:21 IST
AFP
AFP
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Movie firm Paramount has announced plans to launch a chain of hotels.

The firm, one of the most active studios in Hollywood and the name behind movies ranging from Breakfast at Tiffany's to Mission Impossible, plans to create up to 50 hotels and resorts themed around Hollywood and California.

The hotels will be luxury properties, Paramount Hotels & Resorts boss Thomas Van Vliet told Bloomberg, with 'elements of the California lifestyle'.

Given the firm's movie and television pedigree, it should come as no surprise that audiovisual technology is expected to be top-notch in all properties, with mini-theaters in place for guests to use for private screenings.

A library of Paramount films will also be on offer to rent, the report says.

Initial talks are underway for locations in Brazil, the UK, the Caribbean, Russia, Qatar, Oman, South Africa and Indonesia, reports Bloomberg.

Paramount has an exceptionally powerful brand with which to move into hospitality -- a strategy which has worked well for its major rival, Disney.

As well as its theme parks, the world's most popular, Disney launched its own hotels and resorts chain last year, the first time it has operated a hospitality establishment without an accompanying park.

The Aulani resort and spa opened in August on the island of Oahu, offering a more relaxed vacation experience than the firm's parks, with a large spa, pools and a beach, golf and Disney-themed activities for children.