Paris is about to get its own "Priceless Cities" operation: the program launched by MasterCard last year for cities like New York and London is set to turn Christmas shopping in the French capital into a unique experience.
Starting November 12, Priceless Paris invites MasterCard clients to a slew of events broken across six categories: gastronomy, music and theater, museums and outings, travel and hotels, sports and wellness, and, last but not least... shopping.
To participate, people are invited to create a personal account and log in to the dedicated website in order to check out all the special offers and events available.
For the launch of the event in the City of Light, a number of surprises have been scheduled on Wednesday, November 14, dubbed "Priceless Day". Parisians and tourists alike may want to stay attentive during their day's outings, as they may very well stumble upon one of the many happenings organized throughout the city.
Around 500 special events will be set up over the following year, all reserved for members. Some of the operation's partners include the Opéra National de Paris, the Ecole Van Cleef & Arpels, Hélène Darroze, the Plaza Athénée hotel, the Museum of decorative arts (Arts Décoratifs), the Salle Pleyel, Comptoir de l'Homme et Cityvision.
Among the perks of the program are the chance to cook with Hélène Darroze and go behind the scenes at the Shangri-La grand hotel.
MasterCard also organizes Pricesless events in New York, London, Toronto, Beijing, Sydney, Chicago, Rio de Janeiro and Moscow.