From exorcism ceremonies to spirit houses and amulets claiming to make wearers bullet-proof, Thailand is a culture soaked in superstition -- an obsession critics say is holding the nation back.
But while drivers cover their cars with protective trinkets to keep safe, many still speed and drink-drive. Mototaxis are laden with amulets but those at the wheel rarely use helmets, and often overload passengers.
The "FuckGhosts" campaign appears to be having a partial effect, with authorities in January removing hundreds of statues that had built up around the accident black spot -- known locally as "Kong Roi Sop", the curve that claims 100 lives.
But the removal could only go ahead once a Buddhist monk had initiated a ceremony making sure any evil spirits would leave the area.
"At the beginning, the workers were quite concerned," admitted Supit Kraimak, head of the local sanitation department.
"But after the monk chanted, they felt more comfortable about the job."
For much of Thailand's soothsayers, astrologers and its huge monastic network, belief in the superstitious is also undoubtedly lucrative.
Exorcisms, protective spells and trinkets are all readily available at a price, while books and films about haunting spirits are hugely popular. Businesses often pay monks to make annual visits to chase away evil spirits.
Thais believe a violent or unexpected death is more likely to result in the creation of an angry ghost when a soul departs.
And few ghosts are more famous than "Nak", a woman who Thais believe lived in Bangkok in the nineteenth century and died during childbirth while her husband was away fighting a war.
There are many versions of the story, but in general they all describe how the husband returned to find his wife seemingly still alive.
Nak was so devoted to him that she had remained as a ghost, but became a malevolent spirit when her husband discovered the truth and ran away.
"On the eve of a lottery, this temple is open all night," reads the sign on a shrine dedicated to Nak in Bangkok where locals make offerings to the ghost asking for cures, good luck and exemption from military service.
Fortune-tellers ply their trade outside the shrine and devotees also release fish, turtles and frogs into a nearby canal to earn "merit".
According to the merchants selling the animals, the release of an eel will bring professional success and a frog can reduce sins.
The head of the temple declined to be questioned. But those visiting were convinced their offerings to Nak would be rewarded.
"I believe in her and I believe in ghosts," said Netnaran Janvanu, a young mother at the temple, before adding matter-of-factly: "My friends believe in ghosts too."