A paperback? A magazine? Or maybe a curated article on your e-reader? Nowadays, it could be any of the above, but the latter has been given a boost by Virgin Atlantic, after it announced a deal with long-form journalism website Longreads for a new travel writing collection known as 'Travelreads'.
The project is based on Longreads' long-form website, which curates the web's best long (over 1,500 words) articles into a format that can easily be read later or shared and is based on Twitter shares with the #longreads hashtag.
The Travelreads stream focuses on pieces offering perspectives on new or established travel destinations from sources across the web, and is sponsored by Virgin Atlantic, which said that it wanted to offer the service to its passengers.
Readers can submit their favorite long-form travel piece with the #travelreads hashtag.
The advent of the internet has transformed travel writing, not least thanks to the rise of a new class of travel bloggers of varying quality who dominate much of today's online travel discourse.
However, if you're looking for some great destination reads to load on your iPad or Kindle ahead of a vacation, there are a growing number of high-quality curated options to choose from, thanks to a resurgence of long-form journalism online following the growth of the tablet.
Readability's Longform.org, for instance, has a regularly updated travel archive section and accompanying iPhone and iPad apps and regularly picks up content from the likes of the New York Times Magazine, Vanity Fair, GQ and The Atlantic.
The Browser, while slightly less selective, offers a wide selection of travel pieces to read, as does well-curated blog The Electric Typewriter and the superb Byliner, which also ranks select writers by how 'read' they have been on the site.
If you're looking for something longer than an article but shorter than a book, The Atavist is worth checking out, as it specializes in non-fiction pieces too long for magazines, many of which feature cultural examinations of far-flung destinations.
Magazine reader Zinio also offers its picks of the best travel articles from the likes of Wanderlust, Lonely Planet Magazine, National Geographic Traveler and CondÃ© Nast Traveller, and Apple's iBookstand offers a similarly wide selection of both free and premium publications.