Remember Deepika Padukone’s recent Nike ad that took the internet by storm for its strong feminist message? Now, a new mash up of the video, titled Da Da Ding: The Other Women, is creating buzz online, registering more than 66,000 views in just three days since it was uploaded.
Released by YouTube channel Epic Spiritual, the mash-up keeps the same audio track, but shows women from Indian villages and towns going about their daily routine instead of women in sports in the original ad. “Dedicated to the women who have been doing it anyway, for centuries. Without appreciation, without support, often, in very difficult conditions. With great co-operation. Definitely without shoes that cost more than what they earn in a month,” the video’s description says.
Watch the video here
Directed by French filmmaker Francois Rousselet, the original advertisement charted the rise of female sport across a range of games, including basketball, football, athletics, and cricket. The music video was set to music by Genera8ion and featured American rapper Gizzle.
Watch the original ad here
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