Sometimes, advertisements can make you hunt for the remote to change the channel and sometimes they just click. Here's a look at commercials on the small screen that impressed the ad gurus.
Agency: Leo Burnett
The ad features two young Sikh kids, Sunny and Goldie, where one of the boys (Sunny) foregoes the bigger birthday gift for a smaller one in order to please his sibling. The ad sends across the message that there is great pleasure in putting some one else before oneself. And the ever-popular kids’ song — Lakdi ki Kathi — plays in the background, adding to the overall impact of the commercial.
Knowing that people are heartened by acts that are selfless in nature, we came up with an idea to depict the same through the ‘world of kids’
Amod Dani, creative director, Leo Burnett
I find this ad very cute. The ad captures the theme of ‘joy of giving’ very aptly
Prahlad Kakkar, advertising and marketing consultant
Agency: Lowe Lintas
The latest ad campaign, ‘No Idea, Get Idea’, by the telecom operator shows six legendary cricketers — Kapil Dev, Allan Border, Clive Lloyd, Imran Khan, Steve Waugh and Arjuna Ranatunga — talking about ways to ‘Keep Cricket Clean’.
The thought process was fairly straightforward. We wanted these six cricket champions to spread the idea of keeping the game clean
Ashwin Varkey, Creative Director, Lowe Lintas
The message of keeping the game of cricket clean is somewhat fresh and the fact that each ad in the series is different, makes it all the more watch worthy
Cadbury Dairy Milk
Agency: Ogilvy & Mather, India
The ad shows a family over dinner table, where the grandfather’s demand for something “meetha” leads to show how a chocolate can be a part of the family’s fun moments, enhancing family bonding. This ad captures the tradition that exists in most Indian households, where having dessert is enjoyed by one and all.
One often asks ‘meethe mein kya hai’ after dinner. Through the ad, we present Cadbury Dairy Milk as the answer
Abhijit Avasthi, national creative director, Ogilvy & Mather India
I like the use of the insight of how every traditional Indian family always looks forward to something meetha after dinner. It’s a sweet ad.
Bharti AXA General Insurance
The great thing is that the humour in the ad is subtle and maintains the seriousness of the subject
Sham Ramachandran and Vishnu Srivastav, executive creative directors, Grey
This ad shows an obese man, who upon visiting the doctor, is told that he has a stomach ailment. The patient refuses to accept it because his insurance policy doesn’t cover that malady. With a dash of humour to carry forward the insight of “more illness cover”, the ad throws light on the importance of investing in a specialised cover.
For this category, most brands inject fear into the consumer. This one captures the plight of the consumer using inverted humour