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Ajay Devgn's new dilemma

tv Updated: Nov 02, 2010 02:23 IST
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Bollywood star Ajay Devgn may have appeared in Kaun Banega Crorepati to promote his forthcoming comedy Golmaal 3, but he actually opposes the new marketing gimmick of using TV shows to market movies.

"I’m always under the producer’s pressure to do such things to promote films. If one is doing it, then another has to do it as well because it becomes a habit for the audience to watch such things," said Ajay

He joined Arshad Warsi, Kunal Khemu, Shreyas Talpade, Tusshar Kapoor and director Rohit Shetty on the quiz show hosted by megastar Amitabh Bachchan for Sony. The film is releasing on Friday.

Ajay DevgnSpecial efforts are made to create space for movie stars in television programmes. Scenes are written to incorporate the stars of the respective film to promote it (through serials). I don’t know where it will meet its end," said the 41-year-old.

He had earlier appeared on Taarak Mehta Ka Ooltah Chashma and Crime Patrol to promote Aakrosh, a film about honour killings.

Promotion strategy notwithstanding, Ajay said Golmaal 3 is a fulsome Diwali treat to the audience. “We planned to release it during Diwali because that’s the festive season and people want to enjoy a movie with family. That’s why we try keeping Golmaal clean.”

“With laughs throughout the movie, somewhere it touches your heart and again resumes to be a full-fledged comedy,” he adds.