A lot of hype and prior promotion does not guarantee success, at least on TV. And with channels and producers giving a new show only two to three months to prove itself (they gauge audiences’ reaction in this period), it puts the much-hyped shows on the spot. We look at shows that didn’t work inspite of new concepts, massive promotions and star power.
the Promise: Meant to showcase the grandeur of the film industry and the struggle of the people behind the scenes, with the focus on Superstar RK and an ordinary girl, Madhubala. Popular stars include Vivian D’Senaand Drasthi Dhami.
What went wrong: It opened with a high TRP (2.8), but slipped to 1.7 last week. Instead of the film industry, the story focuses on the relationship between the lead characters.
Rab Se Sohna Isshq (Zee)
The Promise: The mega-budgeted show promised a cross-continental love story shot in London. It marked the return of Ashish Sharma, of Chandragupt Maurya fame.
What went wrong: The London locales are actually suburbs. The story moves slowly, and is reminiscent of films like Hum Dil De Chuke Sanam (1999) and Namastey London (2007). With ratings of around 1.5, the show hasn’t taken off. To be fair, this one’s just a month old.
Byaah Hamari Bahoo Ka (Sony)
The Promise: The promos were intriguing, with a family looking for a groom for their daughter-in-law. Also, it’s produced by the successful duo, J D Majethia and Aatish Kapadia.
What went wrong: The drama surrounding the re-marriage of the daughter-in-law was set aside, and the marriage of the protagonists was made the focus. The next big twist — the daughter-in-law being a surrogate mother — failed to create interest. It got TRP of 0.5.
n the Promise: Thepromos hinted at a fun love-hate relationship between a bahu and a saas. Chocolate boy Jay Bhanushali is the famous face in the cast.
What went wrong: It’s all hate, no love with the saas turning out to be a bahu-torturing villain. At 1.4, the TRP isn’t great.
Bhai Bhaiya Aur Brother (Sab)
The promise: Much was expected from a partnership between producer-director Vipul Amrutlal Shah and actor-director Deven Bhojani.
What went wrong: In spite of talented actors, the show failed to deliver and was pulled off air in two months.