Simon Cowell and Fox Television are gambling on pop icon Britney Spears to revive singing reality show, The X Factor, but for many media watchers it could be a case of “Oops!... did they do it again?” say experts.
Spears, 30, is expected to bring in larger audiences when the singing contest returns for its second season on US television in September after a weaker debut in 2011. But TV gurus doubt that the $15 million that Spears is reported to be getting for one season, may not pay off.
“It’s a short term gain for X Factor. There will be a huge amount of PR and when the show premieres there will be huge ratings,” said Lyndsey Parker, managing editor of Yahoo! Music. “But I think it could be a disaster. Britney could make Nicole Scherzinger (ex-judge) look like a genius,” Parker added.
Spears suffered a career and personal meltdown in 2007 but later rebounded. Now, at 30, the mom of two is mostly shielded from the media and rarely gives live interviews. Andy Dehnart, editor, realityblurred.com, said: “Many viewers will likely tune in just to see her crash and burn. It’s not clear she is really a TV personality and somebody who can give the show what it needs, which is really insightful, concise, witty critiques of these singers. I really don’t think it's going to work, but I’m hopeful that Britney will surprise us.”
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