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Amrit Manthan to go off air

tv Updated: Jul 02, 2013 15:50 IST
Kavita Awaasthi
Kavita Awaasthi
Hindustan Times
Highlight Story

A-still-from-Amrit-Manthan

Following rumours and reports of popular TV show Amrit Manthan going off air, producer Rajan Shahi has finally confirmed the same.

“Yes, it’s true. We’ve had a good run of one-and-a-half years. The show is known for good performances and it’s been a very satisfying journey. Amrit was the first anti-heroine to play the lead in a TV show, and Adaa Khan has done a great job,” he says. The last episode is to be telecast on July 26.

While the show was doing well in its original time slot of 8.30 pm, its ratings began dipping when it was shifted to 7.30 pm to make place for the new show, Savitri. While the channel hasn’t made any official announcement yet, sources claim that the low ratings of the show are the primary reason behind the show being axed.

The makers tried every conceivable story angle to revive ratings — from creating jealousy between the sisters, Amrit and Nimrit, to having look-alikes losing their memories. These dramatic tracks were unlike Shahi’s other shows like Bidaai, Kuch Toh Log Kahenge and Yeh Rishta Kya Kehlata Hai. Rajan agrees, saying, “Amrit Manthan started off on an emotional track, but later we realised that the kind of audience the channel has, wanted more drama and spice. High voltage drama and twists then became integral part of the show, which was the opposite of my other shows."

After wrapping up this serial, the producer is planning another one for the same channel in the near future.