Audience is the king: TV channels drop hosts who can’t impress
The contests might rigged, but the fate of reality show hosts sure seems to be in the hands of audiences. Or so reveals the new trend of TV show anchors going off screen overnight after negative feedback from viewers.tv Updated: Jun 24, 2014 18:07 IST
Drashti Dhami was asked to quit Jhalak Dikhhla Jaa overnight; Ranvir Shorey has reportedly been asked to leave, too.
"Audience feedback is extremely critical to us, but so is our creative conviction ... we try to strike a balance between the two, but if something or someone is not quite working out, we don’t hesitate to make the change ... the consumer is the king after all. And, if they can vote out a government and vote in a new one, they can do the same for TV shows, too," says Namit Sharma, programming head of Zee TV, which recently saw Tanishaa Mukerji and Ragini Khanna’s ouster as judge and host, respectively, of comedy show Gangs Of Husseepur. Reason: "lack of spontaneity".
Read:5 things that need to be changed in Jhalak Dikhhla Jaa 7
Meanwhile, even as makers of dance show Jhalak Dikhla Jaa continue to stay mum on chucking out host Drashti Dhami, a source from the show reveals, "From the very first episode, viewers felt she was rather thanda. So they replaced her with Manish Paul." The latest buzz is that co-host Ranvir Shorey is also on his way out and in all likelihood will be replaced by VJ Andy of Bigg Boss fame.
Then, host Gaurav Kapoor’s appearances on the Indian studio show on the Football World Cup, Cafe Rio, have been heavily trimmed after he faced severe criticism on Twitter. “We got a lot of good feedback for Sunil Chhetri, possibly because he is a professional footballer, so we are giving him more screen time,” says Prasana Krishnan, VP and business head, Sony Six.
Similarly, poor audience feedback was the reason behind many cast members of chat show ­Mad in India getting the boot before the channel finally decided to take the show itself off air. “Sometimes, even with the best of names, things don’t work out,” says Ashish Golwalkar, programming head of Star Plus.