Over the last nine weeks, Amitabh Bachchan’s show, Kaun Banega Crorepati Season Five, hasn’t been ousted from the top five shows on Hindi general entertainment channels. Since it started airing on August 15 on Sony Entertainment this year, it has been scoring four points on an average every week. The opening figures for the show are 5.2 points and the first week’s average added up to 4.5 points.
In the week that it started, there were more fiction shows like Pavitra Rishta (Zee TV) and Balika Vadhu (Colors) registering decent numbers. Over the weeks, the only soap that has managed to steer ahead of KBC is Saath Nibhana Saathiya (Star Plus). Balika Vadhu, which was the number one show for a couple of weeks before KBC started, and Pavitra Rishta, that was usually in the top 10 slot every other week, have both slipped. So have others like Uttaran (Colors), Pratigya (Star Plus) and Yeh Rishta Kya Kehlata Hai (Star Plus). Balika… managed to return with its ‘unexpected’ twists and turns; Pavitra Rishta along with a couple of others, have fallen out of the top 10 slot over the weeks.
Even Salman Khan and Sanjay Dutt’s joint efforts haven’t managed to do much for Bigg Boss 5 (Colors) ratings. There was a hairline difference in the show’s opening numbers (4.25), and the numbers KBC 5 (4.23) registered in the former show’s first week. According to the numbers by TAM India, the official authority that issues viewership numbers for all shows in the country, Bigg Boss 5 is already out of the race, as it wasn’t seen among the top 10 shows this week.
Several TV critics on blogs and other spaces have credited the numbers for KBC to the 90-minute slot it occupies in the prime time band of the channel, something no other Hindi GEC did before for a prolonged period. Danish Khan, head of marketing, Sony, says, “We had strategised for this long before the show started. This season, we’ve got what we wanted.”