If industry hearsay is anything to go by,
Sapnaa Babul Ka Bidaai
, the 9 pm daily soap and one of the highest TRP contributors on Star Plus for the last three years, will go off air from November 13.
After two and a half years of its run, the show ran into a seven-year leap that brought its average ratings down by a kilometer. The show that recently completed 700 episodes witnessed its lowest ratings on the weekly TRP charts in the last two months.
The show, that made newcomers like Parul Chauhan, Kinshuk Mahajan, Angad Hasija and Sara Khan household names, was the story of fair and dark-skinned sisters, Sadhna and Ragini at the outset with various sub-plots. Khan and Mahajan quit
soon after the leap.
It is said that the channel, known to retain shows for long, had planned to allot the current
slot to a new show, and shift
to the afternoon slot; the same strategy applied to their previous primetime show,
Raja Ki Aayegi Barat
. It is learnt that the channel has commissioned has over six shows and is looking to empty occupied slots in the primetime, late primetime and early primetime slots.
When asked to comment on
exit, Vivek Bahl, executive creative director, Star, without confirming or denying the news, says, “
is the highest-performing 3-year-old show on a Hindi GEC. Its ratings are decent. We will take a call on its future at the appropriate time.” Rajan Shahi, the producer of the show says, “I have no idea about this, I am in a long meeting right now and cannot speak any further.”