Pamela Anderson dancing to the tune of Dhak dhak Karne Laga in a miniscule sarong on Bigg Boss and the I&B's ministry order to push the show's timings beyond prime time after charges of 'obscenity', have helped the popular reality TV show gain global headlines.
The entry of the Hollywood bombshell and the mob that welcomed her at the Mumbai airport made news in international newspapers like the Guardian and New York Post.
Wall Street Journal is now debating whether the Baywatch babe is 'too much for Indian prime time' given the government labelling the content of the show 'objectionable' and giving it a virtual A certificate.
British tabloids like the Daily Mail and Sun are following the 43-year-old's antics in the house closely, from her entry into the house in a white saree to a sun bath taken with actor Ashmit Patel who is a self-confessed fan.
Anderson has been flown in to boost audiences for the fourth season of Bigg Boss, hosted by Bollywood superstar Salman Khan, which has already caused scandals with onscreen relationships and verbal spats between participants.
The show reportedly got it's highest TRP's the day Anderson entered the house, beating the record set by the viewing figures of rival show Kaun Banega Crorepati, hosted by Bollywood megastar Amitabh Bachchan.
The Playboy Playmate is reportedly getting a whopping Rs 2.5 crore for her three day stint in the house. Colors had earlier approached British actress and Playboy model Kelly Brook for the show, but she had turned down the offer.
Anderson is the second Western celebrity to appear on the show, late reality star Jade Goody also starred on the 2008 series, only to leave soon after entering the house after receiving her cancer diagnosis from doctors.
With the Bombay High Court staying the ministry's directive to reschedule the show's timing, Anderson's antics are now a part of Indian TV's prime time.