Janaki Viswanathan awards this week's telly points...
Can banega crorepati?
* Pepsi My Can ad
Ranbir Kapoor and unidentified long-haired girl argue over a can of cola at a store that’s shutting shop for the day. "Mine," says girl. "My can!" retorts Kapoor. They get to his apartment, each of them clutching the can.. to his bedroom. Girl still doesn’t let go. Kapoor suddenly does a Salman Khan. Shirt off. And girl covers her eyes! What, is she stupid? To be continued apparently.. what else before girl lets go of can? Not as if it’s worth crores.
* Emami Fast Relief Pain Balm ad
Same endorser (Amitabh Bachchan), similar shot, similar clothes. The expression is the same.. the smile is just as benign. Only, this time, the line of dialogue is shorter, “Chhota pain relief balm for Rs 7.” A pause and he booms, “ONLY.” Before you can say ouch, the ad repeats itself.
* MTV ad
Typical paparazzi shot.. then security guards usher a guy towards the red carpet. The audience’s cheers echo. The guy isn’t visible. Until you hear him talk of chhota shaher and bade sapney. Bigg Boss 2 winner Ashutosh Kaushik grins into camera. Voice-over announces that the channel changed the Saharanpur native’s life.. so?
* Idea Cellular ad
Abhishek Bachchan plays a minister’s sidekick, complete with safari suit, geeky glasses and handy leather pouch. There’s a debate to build a mall on farmland. Bachchan initiates an SMS campaign to find out what the janta wants.. janta shoots down proposal. Mall plan is scrapped. What an idea.. really. Cool..
* VIP Nuovo ad
Brooding bride is checking out her trousseau. Shahid Kapur watches her longingly and suddenly storms into her room. Packs a suitcase and storms out, with her. Car ride.. pick-up van ride, boat-ride in heavy rain later they reach a hill-top.. where they first met. "Marry me here," says Kapur. Awwww, sweet.