Channel goes off air to help kids play | tv | Hindustan Times
Today in New Delhi, India
Aug 19, 2017-Saturday
-°C
New Delhi
  • Humidity
    -
  • Wind
    -

Channel goes off air to help kids play

A new initiative called Lets Just Play by Nick will see the children’s channel go off air for half-an-hour every evening, starting October.

tv Updated: Oct 21, 2010 19:10 IST

A new initiative called Lets Just Play by Nick will see the children’s channel go off air for half-an-hour every evening, starting October. From 5 pm to 5.30 pm, no content will be broadcast, in a bid to encourage children to spend more time on the playground.

Lets Just Play has come at a time when the popularity of video games and television among the younger audience has led to a decline in the much needed physical exercise.

Through this, they hope that children will use their time more constructively, and will take to sports and outdoor games as well.