Dancing dancing everywhere
Five channels will have dance reality shows on weekends.tv Updated: Apr 27, 2010 19:33 IST
Wonder if it’s a coincidence or just that dance shows are the flavour of the season? Ashwini Yardi of Colors says that it’s a case of bad timing for her. “Had I known that the others will also come out almost in the same window, I would ideally have held on to the show. But then competition always helps one do better,” she adds, optimistically.
Deepak Dhar of Endemol confirms: “Dance is probably the flavour of the season.” According to Akash Chawla, marketing team, Zee TV, it was a natural progression for his channel to start their show soon after the IPL and Dance India Dance (DID) Season 2 wrapped up. “We’re not one bit apprehensive about competition. Li’l Masters had to follow after DID anyway.
Success is always aped. So many shows across competitions cannot be pure coincidence,” he says with a smile.Wouldn’t it be an overdose of dancing competitions on TV? “Let’s not treat it as an overdose because the more shows on TV, the more choices there are for viewers.
That makes competition stiff and encourages everyone to improve their act and be one-up on the others,” asserts Yardi. Danish Khan, head of marketing, Sony, says that there won’t be an overdose of dance shows because, “Indian Idol 5 will give the viewers the necessary break from dancing.”