Italian TV bosses will reportedly rope in football star David Beckham as the celebrity guest for their latest series of the reality show Big Brother.
The dailymail.co.uk reports that Beckham, 33, arrived in Como, near Milan, Italy Saturday with wife Victoria for a medical before the start of his three-month spell playing for AC Milan. The club is owned by Italy's media mogul, Prime Minister Silvio Berlusconi, and it is believed that Beckham will appear in at least one episode of the show produced by Mediaset.
The new series of Big Brother is set to go on air soon.
A source said: "Beckham is still very high profile. To get him on to 'Big Brother' would be a ratings winner."