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Ekta Kapoor launches daily soap online

tv Updated: Jun 26, 2010 19:05 IST
Rachana Dubey
Rachana Dubey
Hindustan Times
Highlight Story

Ekta Kapoor

After launching

Taray Liye

on

Star Plus

this month, Ekta Kapoor’s Balaji-Alt Entertainment is ready with an online show that’ll be streamed on YouTube. The show, called

Bol Niti Bol

, is a youth-oriented daily soap whose run time is not more than three minutes per episode. The production house has 70 episodes ready.



Kapoor confirms this and says, “Uday Shankar from Star Group had once told me that broadband media will be the next big thing in entertainment. We had been working on an online show for the last couple of months. My creative team came up with the idea of

Bol Niti Bol

, which revolves around a young girl and her problems.”



The soap queen asserts that special care was taken to ensure that Niti didn’t come across as a typical Balaji Telefilms heroine.



“I didn’t work on the casting. It was one of my creative heads who launched the search for the apt leading lady. She ensured that she styled her differently to make her look and sound young, bright and sensible,” says Kapoor, who is the first daily soap producer to have a fiction show online.



Kapoor says it is an added advantage that

Bol Niti Bol

doesn’t have a fixed time slot. “Anyone anywhere can access these episodes. We haven’t done anything much in terms of fiction content for the youth. This show is on a youth platform. As a content provider, I wanted to produce material for as many different media as possible. We’ll have more such shows for sure,” states the TV show-turned-film producer.



Response Cell


Taray Liye

, which marked Balaji Telefilms’ re-entry on Star Plus’ primetime slot, opened with 3.8 points. Kapoor is excited about the initial response to her new soap. “I’m happy that we opened with such a high rating. It feels great to be back on a channel that ran three of my most iconic shows —

Kasauti Zindagi Kay, Kahani Ghar Ghar Kii

and

Kyunkii Saas Bhi Kabhi Bahu Thi

— for eight years each,” she says.



Once Upon A Time in Mumbaai

– Kapoor’s next film as producer – finally has a release date. “We’re opening on July 30,” she says. “The film is ready. It’s been shot at some of the finest locations in the city. Some of them still have the old-world Bombay charm. It took us a while to get the locations sorted because there were layers of permissions involved with some of them. It’s edgier than I thought it would be when I heard the script. I’m keeping my fingers and toes crossed for now.”

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