Ekta Kapoor, after over a decade of producing daily soaps across channels and languages, will soon be producing non-fiction shows that fall under the reality TV and lifestyle genre.
"A special official has been hired for this job. His expertise lies in events, reality TV and lifestyle content. We’ll soon lock in our concepts for shows that fall broadly under these categories and start production too," says Kapoor, who admits that she has never attempted reality shows in the past.
"Probably in the initial stages, the IPs don’t really fetch great monetary value," she reasons. "But if the concepts click, like in the case of Bigg Boss or Fear Factor, you make big bucks. I advised a lot of my friends who were producing reality shows on how to tweak them and make them popular. But now, with the specific official on board, I’m sure we can devise great ideas too."
The TV-show producer-turned film-producer is also on a high, since her first web-show, Bol Niti Bol, launched four weeks ago. The show has become a talking point with youngsters with over 5 lakh hits at last count. It seems to be quite popular on Facebook, Twitter and YouTube. The show, on an average, also makes a new fan every seven minutes, and has over 10, 000 fans already.
"Niti is a vivacious character who, in a two-minute webisode, brings up youth-oriented and student issues in an engaging style. The show became a runaway success because one doesn’t need to take that half-an-hour off in the day to watch it. A viewer can watch it at his or her convenience," explains Kapoor, adding that she might consider turning Bol Niti Bol into a full-fledged daily show on a youth channel, keeping Niti’s personality intact.
She also plans to make special shows for mobile phones, mostly without repeating popular characters from her daily soaps. “It’s a fast-growing medium. Once 3G technology becomes more freely available, it will become easier for producers to make content specially for that arena. My plans are on already,” says Kapoor.