Ali Merchant is on a high ever since he entered Rajan Shahi's Yeh Rishta Kya Kehlata Hai as Rituraj. The actor received an overwhelming response for his portrayal of the character so much that the public is now requesting to make him the lead of the show.
The actor's cameo in the show has been appreciated by the viewers and is receiving an overwhelming response for the same. In fact, people have been writing to the channel to retain him as the main lead opposite the actress.
Rumour mills are around that Ali's cameo in the show has ended but one could never rule out anything considering the fact that things keep changing on a show.
With the way things are moving for Ali he has all the reasons to keep smiling.