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Forget me not

Janaki Viswanathan discusses some of the innovative ads.

tv Updated: Feb 11, 2009 16:11 IST
Hindustan Times
ads

Safari Dicor ad
A lush green mountain overlooking an equally green valley and a river.. mother nature at her blooming best. A background score, heavily inspired by the haunting soundtrack of Gladiator, plays as messages flash on the screen: What would you remember about your life? Boardroom meetings.. and other mundane stuff?

A long-haired guy emerges from the river, looking serene. He looks at his four-wheeler and perks up. Personally, I’d rather remember the scenery.. who cares about a car?

Read my mind
Hero Honda ad
Really, really ridiculous. Bloke number one looks with envy at bloke number two who’s surrounded by girls (the tarty, dumb blonde types). Bloke number two’s key to popularity amongst the female species? The key to his bike! And that’s not all.. bloke number one borrows the bike and is soon catching every eye and reading naughty thoughts. How presumptuous is that!

Skull dance
Bhootwala serial promo
Dark, dark night. A badly-lit up ghost house looms in the distance. Badly scored scary music hammers in the background. The door creaks open to reveal — a dancing skeleton with flowers around its neck. It’s apparently a spoof on scary shows. This we’d like to see.

Hair-raising
Ad for Herbal Essences
Innovative but pretty irrelevant to India (perhaps that’s why it it isn’t playing on desi channels yet). An Afro guy with dreadlocks picks up the said shampoo at a supermarket.

Cut to him taking a shower on a beach, breathing in the coconut cream or whatever weird combo the shampoo contains. Cut to him returning, angrily to the supermarket, and demanding a refund. Salesgirl is confused until he tosses off his cap and his dreadlocks.. now silky smooth.. tumble out. Cute!

Box it up
Tupperware commercial
It starts off as a promo of Billu with Shah Rukh Khan shaking a leg with his item girls, Kareena Kapoor and Deepika Padukone. The scene shifts to Irrfan Khan and Lara Dutta in a little hamlet (Dutta looks ultra-sweet). And suddenly a booming voiceover informs you that whether you belong to the ‘sheher’ or the ‘gaaon’ , Tupperware boxes are for you. Does this mean the film’s going to have some really awkward product endorsement a la Baghban?