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Ghazab ka amount

tv Updated: Dec 09, 2009 20:21 IST
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As television channels scamper to end the year on a high, spending big money is the name of the game, Colors is no different.

In a bid to grab eyeballs, the channel has acquired the first-satellite screening rights of this year’s hit film,

Ajab Prem Ki Ghazab Kahani

, to be a part of their year ender whammy.

Of course, it didn’t come cheap. The channel is learnt to have paid a whopping Rs.4.5 crore for it. “We wanted to enter the feature film slots with a bang. To do so, we needed films that would elicit instant reaction.” said a source from the channel.