As television channels scamper to end the year on a high, spending big money is the name of the game, Colors is no different.
In a bid to grab eyeballs, the channel has acquired the first-satellite screening rights of this year’s hit film,
Ajab Prem Ki Ghazab Kahani
, to be a part of their year ender whammy.
Of course, it didn’t come cheap. The channel is learnt to have paid a whopping Rs.4.5 crore for it. “We wanted to enter the feature film slots with a bang. To do so, we needed films that would elicit instant reaction.” said a source from the channel.