Ghazab ka amount | tv | Hindustan Times
Today in New Delhi, India
Apr 30, 2017-Sunday
-°C
New Delhi
  • Humidity
    -
  • Wind
    -

Ghazab ka amount

Colors paid a whopping Rs.4.5 crore for the first-satellite screening rights of this year’s hit film, Ajab Prem Ki Ghazab Kahani.

tv Updated: Dec 09, 2009 20:21 IST

As television channels scamper to end the year on a high, spending big money is the name of the game, Colors is no different.



In a bid to grab eyeballs, the channel has acquired the first-satellite screening rights of this year’s hit film,

Ajab Prem Ki Ghazab Kahani

, to be a part of their year ender whammy.



Of course, it didn’t come cheap. The channel is learnt to have paid a whopping Rs.4.5 crore for it. “We wanted to enter the feature film slots with a bang. To do so, we needed films that would elicit instant reaction.” said a source from the channel.


Is Your Couch Making You Cough?
Promotional Feature