The hackneyed and over-used title — ‘The Czarina of Indian soaps’ — has been thrust upon Ekta Kapoor time and again, but the 34-year-old producer and creative head of Balaji Productions says there’s “always a conflict between the image and the real me”.
By ‘real’, she means a chilled out girl who likes to go out and have a good time. “I’m young. I have fun. I’m also on Facebook and other such sites,” she says.
Far from being bothered by the typecasting she faces, Kapoor finds it “amusing”. “If I’m associated with a certain kind of cult programming, people assume I have the same mindset. I make television shows for India, which believes in certain norms. And yes, those norms are a part of me. But another part of me is a single girl living in Mumbai. Both co-exist,” says Kapoor.
Her ‘single girl’ remark prompts a question on when, according to her, her relationship status will change to committed, engaged and married. She bursts into giggles. “That’s something I also don’t know. Let’s just say que sera, sera... whatever will be, will be.” One thing that she is certain of, however, is the response her upcoming production, LSD (Love Sex and Dhoka), will get.
“It’s a very trippy film. People will either love LSD or hate it. No inbetweens,” says Kapoor, who wants to make more such cutting edge films under her banner, Alt Entertainment, a company she defines as her alter ego.
The film, according to her, carries shock value. “Sex is no longer for pleasure. Now, it’s used to become popular, or to get back at a girl who said ‘no’ to you. We’ve portrayed that in the film,” says Kapoor, who was recently felicitated with the Most Outstanding Woman Entrepreneur Award by the Indo-American Society.
Wonder what else the soap queen enjoys? “I value small things in life. I enjoy changing my Facebook status as much as I like making a film,” she adds.