Be it Akshara's saris and lehengas in Yeh Rishta Kya Kehlata Hai or the cut of Parvati's blouse and the work on her dupatta in Rangrasiya, fashion on television has always had a huge influence on the masses. Several Indian women are seen imitating the style statements made by female characters on various TV shows. They love dressing up in similar fashion for weddings, festivals and other occasions.
A decade ago, Tulsi's saris in Kyunki Saas Bhi Kabhi Bahu Thi, Komo-lika's backless blouses in Kasautii Zindagii Kay and Ramola's bindis in Kahin Kissi Roz were all the rage. Today, the following for such trends has increased. Sakshi Tanwar's hip-length kurtas in Bade Achhe Lagte Hain, Surbhi Jyoti's mix of ethnic and modern outfits in Qubool Hai and Mansi Salve's Chinese-collared blouses in Pyar Ka Dard Hai are big hits.
Makers of TV shows ensure that their characters are dolled up even when they are facing an ordeal. Sanaya Irani is seen in heavily embroidered lehengas, despite her character on a show hailing from a humble home in a village. In fact, she was shown wearing her red wedding lehenga for almost a month on the show, so much so that it became a talking point on social networking websites.While vamps are shown in stylish clothes with daring cuts, the protagonists usually sport more sombre attire — both of which the audience likes to imitate. Fans are known to copy all kinds of details like the colours of outfits, the work (brocade, zari etc), jewellery such as colourful bangles and studded necklaces, and even hairstyles. In fact, several beauty parlours are known to offer patrons the hairstyle sported by Hina Khan’s character on a popular show.
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Even the clothes worn by contestants of reality shows are widely discussed and imitated. In the Bigg Boss house, Gauahar Khan was known to rarely repeat her dresses or jumpsuits. Even Sumona Chakraborty's sari-clad look with chic blouses on Comedy Nights With Kapil is a big hit.
Now you know why women on TV are always decked up, even while sleeping.