Less than three months since it went on air, Life OK’s Aasaman Se Aage, launched on 23 April, has been axed due to its low TRPs.
The fictional show, which revolves around the behind-the-scenes manipulations of dance reality show, managed to earn only 0.5 to 0.7 TRP while on air. It will go off air in mid July after completing a three-month run.
Producer Nilanjana is stoic about this development. “We have been told that the show will go off air in a while. It was a big shock,” she says. “We spoke to the channel but they seem to want to change the line-up and there was nothing we could do about that. I think the premise of the show was different and it got a fair share of attention. Given time it would have caught on with the audiences. Any show should get at least three months to grow and engage the audiences with the storyline and characters.”
Apoorva Agnihotri, the leading actor of the show who returned to the small screen after a hiatus, is very dejected. “I don’t think the show was given a fair chance,” he says. “Even Mahadev which is doing well today, wasn’t a runaway instant hit. It got time to develop and get TRPS. Don’t air shows for two-three months and expect magical results.”
Three factors probably worked against the show, feels the actor. One, it was launched during the IPL. Two, it wasn’t promoted well. And three, competition from rival channels.
“Our average rating was 0.6, with my entry getting 0.8 TRPs,” says the actor. “The new kids on the show are very disappointed as they worked really hard.”
Channel head Ajit Thakur was unavailable for comment.
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