It seems that every weekend, you switch on your TV and find an awards function or a special show being telecast. Over the years, such events have become so regular that it’s almost impossible to keep count. And they aren’t just weekend fillers anymore, but have become means through which TV stars seek visibility, and through which channels manage to promote entire casts of serials.
First, here’s a look at the standard ingredients that are needed to make a successful awards show. A good theme, engaging acts and enough prior promotion are prerequisites. Then, it comes down to star power; the more, the merrier.
So the shows get the TV favourites first, the likes of Shweta Tiwari, Gurmeet Choudhary, Sanjeeda Sheikh, to name a few. These are the big guys, and stand to benefit the most from these shows. They walk away with anything between Rs 3 - Rs 6 lakh. Then come the smaller actors, who take home Rs 1 - Rs 3 lakh; the least popular actors get Rs 50,000 - Rs 1 lakh for the performances.
But the payment isn’t the only aspect. If you thought only film stars threw tantrums, think again. TV stars aren’t far behind. Depending on their stature, they demand the biggest make-up room or vanity van; often ask organisers to fund their lunch and dinner on rehearsal days; they even want a say in their costumes and bring in their own hair and make-up person.
Of course, at the function, a channel always blatantly promotes stars from its own shows, giving the headlining acts to actors whose shows bag the highest TRPs — even if they can’t dance to save their lives. The team of a show that isn’t quite so popular is neglected to the point where they don’t even get good seats in the audience.
For the actors, though, awards shows are always a good opportunity to make some quick money. All it takes is just two days of rehearsals, and one final day of the performance. For others, these are opportunities to be in the spotlight. Some even use them as a chance to network and angle for a new assignment with a channel.
With such a win-win formula, it’s no wonder that new shows crop up every season.