Kapil Sharma turns into a juicer

  • Hindustan Times, New Delhi
  • Updated: Jul 31, 2014 18:54 IST

After his first TV advertisement for Honda Mobilio became popular on YouTube, Kapil Sharma is set to add his flavour to another ad -- this time for e-classifieds portal, OLX.

The Comedy Nights with Kapil host plays a used juicer in the ad that was released on Thursday.

Not surprisingly, the quirky ad is heavily influenced by Kapil's hit TV show -- from the funny script to even dadi's favourite phrase, "Ittu sa". The ad illustrates reasons for selling used goods in the words of a used product.

Also watch: Kapil's ad

Amarjit Batra, CEO, OLX.in said, "As a brand we have always used humour to drive pertinent messages around aspirations, consumption, stocking, and selling. Kapil Sharma personifies humour in India, and that resonates strongly with OLX's style of messaging."

"Since Kapil Sharma is hugely popular, our challenge was to ensure that he looks and sounds different in this TVC while retaining his core essence. So, we came up with the idea of Kapil as a product. The struggle was to pitch it correctly in execution. The balance between Kapil Sharma the person, and Kapil Sharma, the product was critical," said Shayondeep Pal, Group Creative Director, Lowe Lintas said.

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