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Love is on air...

tv Updated: Feb 15, 2010 00:08 IST

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Reality shows Emotional Atyachaar and Splitsvilla may be facing flak from the Ministry of Information and Broadcasting for their explicit content, but TRPs reveal their popularity is soaring. Youngsters finding love and dealing with heartbreaks on reality shows like Destination Love and Splitsvilla have become quite a hit with audiences.

If Destination Love has 10 suitors fighting over a date, Emotional Atyachaar conducts a secret fidelity test on two people in love. Splitsvilla, now in its third season, has five couples struggling to stick together, while Dare 2 Date pairs an odd couple. “The ratings for Emotional Atyachaar are very high. We target these shows at people aged 15-24 years — college students and young professionals because they connect well,” said Heather Gupta, UTV Bindass channel head.

“I like Emotional Atyachar because it tests love. It checks whether a person can really resist temptations and stop where his limit is. Love is not better commit to someone when you are 100 per cent sure,” said Jitin Gulati, a college student.

Unlike Gulati, avid watchers of these reality shows admit they get a kick watching people fight or fall in love on television. “These shows are cool and funny. Cool because they try and show how love develops and dies in different ways, and funny because it’s crazy to see people slapping and abusing each other on screen,” said 23-year-old Kabir Manchanda.