It’s time to take a breather from saas-bahu sagas on the small screen. If one surfs various entertainment channels during prime time it is young love stories that seem to be in vogue.
Even the queen bee of Indian soaps, Ekta Kapoor, is putting her money on love stories with Kuchh Is Tara — Pyaar aayega side effect laayega, which begins telecast on Sony from November 26.
<b1>She also has Kahe Naa Kahe on new Channel 9X, a daily serial where the protagonist, Kinjal falls in love with a businessman.
“Set in the backdrop of middle class family, it’s a love story that also highlight family relationships,” says Krystle D’Souza who plays Kinjal.
D’Souza, who is 18 years old, relates to the character that is the same age. Dimple Jhangiani of Kuchh Is Tara agrees,
“I had a clear picture about the character Kanya, when Balaji offered me the role. I portray a simple girl from a middle-class Maharashtrian family. Even I just turned 20. Whenever I watch TV, I do look forward to serials that are based on young love,” says Dimple.
There’s more. On Star One, Dill Mil Gayye revolves around a romantic relationship between the two young doctors.
Gushes Shilpa Anand who plays the role of doctor Riddhima Gupta, “I do play the role of doctor who is pursing her internship at the hospital.
But Armaan is my love interest. Though we don’t target any fixed genre of people, the serial is basically a love
story.” Sony also has, Love Story, directed by Anurag Basu, which has been running successfully for a while now.
So how does one stretch a love story over weeks and weeks? “As the serial moves on other characters come into the scene. There are occasions when the story gets diverted from the main plot,” says Albert Almeida, executive vice president and business head of Sony Entertainment Television.
Positioning of such shows is also important. “Star One targets the youth. Therefore we have more youth-centric serials on the channel. Star Plus focuses on older people. Therefore with all our channels we try to offer a variety of serials for all age groups,” says Prem Kamath, VP marketing and communication, Star India Pvt Ltd.