The hackneyed and over-used title — ‘The Czarina of Indian soaps’ — has been thrust upon Ekta Kapoor time and again, but the 34-year-old says there’s "always a conflict between the image and the real me".
By ‘real’, she means a chilled out girl who likes to go out and have a good time. "I’m young and I have fun. I’m also on Facebook and other such sites," she says.
Far from being bothered by the typecasting she faces, Kapoor finds it "amusing". "If I’m associated with a certain kind of cult programming, people assume I have the same mindset. I make television for India, which believes in certain norms. And yes, those norms are a part of me. But another part of me is a single girl living in Mumbai. Both co-exist," says Ekta.
Her ‘single girl’ remark prompts a question on when, according to her, her relationship status will change to committed. In response, she bursts into laughter. "That’s something I also don’t know. Let’s just say ‘que sera, sera’... whatever will be, will be."
One thing that she is certain of, however, is the response the upcoming flick LSD, which is being produced by her company, will get. "It’s a very trippy film. People will either love LSD or hate LSD." It is to make similar "cutting edge content" that Ekta has set up Alt Entertainment, a company she defines as her "alter ego".
The film, she says, carries a shock value. "Sex is no longer just for pleasure. Now, it is used to get popular, or to get back at a girl who said ‘no’ to you...that’s what is portrayed in the film," says Ekta, who was recently felicitated with the ‘Most Outstanding Woman Entrepreneur’ award by the Indo-American Society.
But films aren’t the only thing on her mind. "You must realise the value of the small things in life. I enjoy changing my Facebook status as much as I like making a film."