One of MTV’s most popular properties, Grind, is returning to the tube this month with VJs Anusha, Gaylon, Aayushman and actor Vinod Mehra’s daughter Soniya, as anchors. Aditya Swamy of MTV confirms that though the pool-party scene will remain the same, the music will be different: “Bollywood music is an ultimate favourite in the country. So, we will have filmi songs and remixes instead of those from other popular genres.”
The channel will also flag off two more youth-based reality shows this month — True Life and Crunch. These shows will have no anchors, no bitching on camera and no face-to-face vote-outs.
True Life is a docu-reality show, each capsule of which, will feature a regular man or woman, who has a steady job in the day, but lives a completely different life by night. “We’ve got real people with real stories. Our research showed that many youngsters don’t mind using their bodies to their advantage. We have a participant, who works as a call girl in the evenings for some extra bucks, by choice. There’s another banker who strips at parties almost every night,” says Swamy. “They’re not embarrassed to admit to these things on camera.”
Crunch is an online social show where 10 duos are packed into 10 furnished rooms fitted with cameras. Everyday, the space in the rooms will reduce, and the couples will have to throw out furniture to accommodate themselves. While an uncensored version of the show will be available to watch 24x7 on a website, it will only air once a day on the channel.
It can also be accessed every hour on mobile phones. The online viewers will vote out couples from two rooms every week. “We wanted to test whether reality shows like these can work without a star-face as an anchor,” reasons Swamy. “In order to develop them better, we will run them in multiple seasons with different themes.”