New web series 'Pitchers' shines spotlight on the Indian start-up scene

  • Abhishek Rawat, Hindustan Times
  • Updated: Jun 13, 2015 17:32 IST

Chugging beer at a pub, character Naveen Bansal is asked an existential question by his mentor — “Tu kya hai?” — to which Bansal has no answer. His mentor, Bhatti, has an interesting explanation — “Tu beer hai. Aur teri company beer ki bottle,” implying that Bansal is trapped in a dead-end job. This whimsical metaphor inspires Bansal to quit his job to start something of his own.

This scene is part of a new web series called Pitchers, which shines the spotlight on the Indian start-up scene. Produced by online youth entertainment network The Viral Fever (TVF), it features Bansal and three other friends, whom he is trying to convince to give up their jobs for a start-up.

New episodes are uploaded to the group’s website,, every other Wednesday — the first episode was online on June 3, and the next is scheduled for June 17. The first episode got over 2 lakh views on the website and 87,000 on their YouTube channel. The show has a cast of 35 and a crew of 30, relatively large for a web series.

“The first season will have four episodes, which cover the stages of setting up a start-up. It will also trace the character’s personal and professional struggles,” says Amit Golani, director of the show.

“The idea for Pitchers came to TVF’s CEO Arunabh Kumar two years ago. At various pubs in Bangalore, he saw friends pitching their start-up ideas over pitchers of beer,” says Biswapati Sarkar, the show’s writer. “That’s where the name comes from. The characters are generic and relatable— everyone has a friend who is stuck at a job he or she doesn’t like.”

“In an age where saas-bahu serials are rampant, Pitchers really sets the standards high. It is witty, funny and bashes the monotony of a 9 to 5 job. I could really connect with it”, says 21-year-old Krupa Joseph, a freelance writer.

What: Pitchers, a web series about the struggles of four Indian entrepreneurs


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