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Now Teen Crore Ki Shaadi on Imagine

tv Updated: Feb 05, 2011 14:22 IST
Rachana Dubey
Rachana Dubey
Hindustan Times
Highlight Story

Before Zor Ka Jhatka, hosted by Shah Rukh Khan on Imagine, wraps up, the channel is already working on its next reality show, tentatively called Teen Crore Ki Shaadi. It’s not confirmed whether the show will occupy the 9 pm to 10 pm slot, currently taken up by Zor Ka Jhatka, or will it be given another premium space. But the show is expected to start next month, and will be followed by Ratan Ka Rishta, the third season of the Swayamvar show.

Nikhil Madhok of Imagine says, “As of now, we can’t finalise a slot for Teen Crore Ki Shaadi because we have some fiction shows under production and probably two of them may start in the 9 to 10 pm slot. The decision will be taken only over the next two weeks. But this will be our next reality show before Ratan Ka Rishta.”

Teen Crore Ki Shaadi is the channel’s second matrimonial show, produced by SOL Productions, which also produces the Swayamvar show. The concept revolves around an actual Indian wedding expected to take place.

“We don’t have the traditional call for entries this time because we fear that there maybe couples who don’t intend to marry but will come on the show for publicity and money. Our research teams are trying to find a couple whose wedding dates have been fixed and who have a family that’s colourful and extended so that we have ample characters for the ‘reality’ show,” informs Madhok, adding that the channel will divide Rs 3 crore equally between the families of the bride and the groom, and all the wedding rituals will be captured from start to end and aired as a show.

“We’re trying to give people an idea of the kind of wedding one can have with Rs 1.5 crore,” Madhok beams. “An average Indian family doesn’t spend more than Rs 8 or 10 lakh. Here, we’re trying to gift a deserving couple an enviable dream wedding.”